Listen to the episodes below, or on your favorite podcast platform
episodes
Instagram Shifts to Make Today
Don’t blame the algorithm! Shift your strategy to capitalize on how Instagram prioritizes content now, not what worked years ago. Ashley and Jaime highlight three outdated practices holding you back from achieving your Instagram goals. Published June 14, 2021.
No Vaccine, No Service?
In what ways does HIPAA apply to the beauty industry? Can we refuse to provide services or terminate employment based on vaccine status? What rights do we have and what accommodations or exceptions, if any, should we be prepared to make? While COVID vaccinations bring more normalcy to our daily lives, they complicate our relationships with clients and coworkers. Attorney Amy Toepper returns to address the numerous legal issues around vaccinations in the workplace. Published June 7, 2021.
Taking Sides on SB803
What’s your position on deregulating haircutting, support or oppose? Before forming an opinion about a bill, shouldn’t you have all the facts? We challenge the misinformation about California’s SB 803 and question the interests of individuals, businesses, and organizations as they take sides on the most important bill in the country. Published May 31, 2021.
Consider the Source
As beauty pros, we’re exposed to lots of content directed at our industry, but how do we distinguish good information from bad? Who and what can we trust as credible? We encourage beauty pros to ask questions and consider the source before sharing or acting on what they read, view or hear. Published May 24, 2021.
The Most Important Bill in the Beauty Industry
We discuss the most drastic changes proposed in California’s SB 803, currently the most important beauty bill in the country. Highlights: • The source of the bill and its chances of becoming law. • Proposed changes to licensed hair services. • Reduction of hours and elimination of the practical examination.. Published May 17, 2021.
Business Basics: Get In Formation
What’s better for your business: being a sole proprietor, or filing as an LLC? When forming your business, the choice of structure will depend on multiple factors, including what’s legal in your state. We review the basic entities and suggest resources to research before engaging a professional to finalize this important decision. Published May 10, 2021.
Salon Prime? What Amazon Salon Means for Pro Beauty
The launch of Amazon Salon has our industry buzzing, but how concerned should we really be? Will our clients respond positively to an experience focused more on products and technology than the connection and expertise of service providers? What does this mean for salon compensation and labor issues? In this special episode, we’re joined by some of our Outgrowth Insiders members to discuss the possible impacts of this new development. Published May 3, 2021.
Clean Hands, Safe Salons (Part 5)
After a year of masking, distancing, and extra cleaning, what comes next? How do we handle the transition from pandemic to normalcy in our salons while managing client expectations in the process? As vaccinations rapidly increase, will the restrictions affecting beauty pros decrease as quickly? We explore what the next six months in pro beauty will look like. Published April 26, 2021.
Business Basics: Making the Brand
A great brand communicates far more than just your business name. How can you make branding decisions now that will serve your ultimate vision? Beyond just choosing a logo and brand colors, this episode covers developing a visual identity that attracts clients and contributes to your success. Published April 19, 2021.
Reunited & It Feels So Weird?
Beauty shows bring the industry together, but after a year without them, are we ready to be reunited? What should we expect and how will our experiences differ from past events? We’re making plans to participate and educate, even when doing so may seem strange at first. Published April 12, 2021.
What's the Deal with Workers' Comp?
While the risk of getting injured or sick at work may seem minimal, the consequences can be financially devastating if your salon doesn’t have workers’ compensation insurance. Even without any claims, your business can be penalized and fined for not having coverage. From the legal requirements to the process of filing a claim, our guest Craig Shapiro of Cerity explains the value of this protection for employees and business owners. Published April 5, 2021.
Business Basics: What's In a Name?
The process for choosing the perfect business name requires time and research, and shouldn’t be rushed. For better or worse, your business name represents your identity as a beauty brand. You’ll not only need to determine what’s available, but what is most suitable to position yourself within the industry, all while avoiding potentially costly mistakes. We discuss the process every beauty pro should follow to create the best business name possible. Published Mar 29, 2021.
Revisited: Pricing For Safety - What Can You Afford?
In this best-of episode from the first year of Outgrowth, Ashley's pick is all about service pricing and the unique challenges a post-Covid landscape may bring. Originally aired June 29, 2020. Can you meet new safety requirements without raising your prices? Will your business be profitable and sustainable after reopening? From increased product costs to decreased capacity, every aspect of our salon businesses has been impacted. When everything has changed, these questions can’t be answered until we do the math for ourselves. Published Mar 22, 2021.
Revisited: Exclusions Apply - What Your Liability Insurance Won't Cover (Part 1)
In this best-of episode from the first year of Outgrowth, Jaime chooses this important episode about the intricacies of salon liability insurance. Originally aired May 4, 2020. Are you covered for transmitting a communicable disease, causing a client injury, serving alcohol or tinting lashes? In trying to protect our salon businesses, we need to know more than just a thing or two about insurance, like what’s covered and what’s not. Our guest Tracy Donley, the Executive Director of Associated Skin Care Professionals, has the answers in this 2 part episode. Published Mar 15, 2021.
Revisited: Salon Policies - No Show? No Problem!
In this best-of episode from the first year of Outgrowth, Ashley revisits our discussion about salon policies in the time of Covid-19 and beyond. Originally aired July 20, 2020. How do you handle no shows, late cancellations, and other undesirable behaviors? Confront your fears and insecurity, not your clients, before problems arise. Salon policies cannot protect your businesses without careful planning, clear communication, and consistent enforcement. Published Mar 8, 2021.
Revisited: Beauty Has No Gender
In this best-of episode from the first year of Outgrowth, Jaime revisits our conversation with Kristin Rankin of The Dresscode Project. Originally aired August 31, 2020. Does your salon still charge different prices based on gender? What does your salon culture communicate about your values? As we examine traditions of the past, salon owners take the necessary steps to be more welcoming, inclusive, and accessible for clients of all gender identities. Our guest Kristin Rankin shares the mission of The Dresscode Project to promote gender-affirming salons. Published Mar 1, 2021.
A Year of Outgrowth
We’ve reached the milestone of our first year anniversary producing Outgrowth podcast. Along the way, we’ve experienced memorable moments and growing pains. Through it all, we’re committed to our mission and have plans for improving the listener experience when we return from our short break. Published Feb 22, 2021.
Legislative Intent: New Bills, Old Reasons
When hundreds of new bills get introduced in every state, staying informed may seem difficult, but we’re determined to make it easier. Kati Rapoza of the Professional Beauty Association updates us on legislation targeting the beauty industry. Published Feb 15, 2021.
Straight From The Source: The FDA
Who’s responsible for the safety of beauty products? How are we protected from problematic ingredients? What should we know before making and selling our own products? Dr. Linda Katz, Director of the FDA’s Office of Cosmetics and Colors, reviews the topics that most impact salon professionals and our clients. Published Feb 8, 2021.
Processing Payroll: Doing It Right (Part 2)
Working alone is simple. Having other beauty pros work for you is complicated by employment and tax laws. What records must be kept and how long? How do tips get reported? What's required for final paychecks? We tackle the complexities of paying employees with Vicki Lambert, The Payroll Advisor, in the second of a 2-part episode. Published Feb 1, 2021.
Processing Payroll: Doing It Right (Part 1)
Working alone is simple. Having other beauty pros work for you is complicated by employment and tax laws. How do you avoid misclassification? What steps should be taken before hiring? We tackle the complexities of paying employees with Vicki Lambert, The Payroll Advisor, in the first of a 2-part episode. Published Jan 25, 2021.
What A Waste: Your Salon Can Recycle Everything
While the beauty industry contributes to an incredible amount of waste, efforts to be eco-friendly have been limited by our knowledge of what’s possible. What if everything can be recycled? Innovative and convenient solutions from TerraCycle give salon owners and beauty pros the resources to reject the choice between protecting the environment or protecting clients. Published Jan 18, 2021.
Claim to Shame: MLMs, Scams, & Misleading Ads
Where’s the line between marketing and fraud? As professionals, we’re expected to make informed recommendations to clients - so how can we separate facts from fiction? When business opportunities or product results sound too good to be true, that’s a red flag. We learn from Bonnie Patten, Executive Director of Truth In Advertising, exactly how to recognize fraudulent income and health claims.Published Jan 11, 2021.
New Year, Same Boat?
The year 2020 may be behind us, but our circumstances as beauty professionals have not changed, nor will they improve immediately. We consider the year ahead in terms of financial and personal health, salon operations, and professional growth.. Published Jan 4, 2021.
Ending 2020 on a High Note
Surviving 2020 wasn’t easy, so give yourself credit for what you accomplished. In this special year-end episode, we reflect on what we gained throughout this unusual experience and share insights from loyal Outgrowth listeners. Published Dec 28, 2020.
In Case You Missed It
The beauty industry’s response to the coronavirus pandemic has revealed significant gaps in knowledge and questionable business practices. Providing fact-based information directly from the source, Outgrowth tackled the most frequently asked questions and topics that deserved more attention. In case you missed it, we revisit the most controversial topics Outgrowth covered during this most unusual year. Published Dec 21, 2020.
Universal Licensing: Closer Than We Think?
Considering a move to another state? Wish you had a professional license that would be accepted in all fifty states? The concept of universal licensure offers that possibility, but will states change their laws to make that a reality? Susan Colard of the NIC, the predominant testing organization in our industry, describes new efforts to standardize licensure and increase portability through a national database and national credential. Published Dec 14, 2020.
What You Need to Know to Sell Gift Cards
Selling gift cards or certificates during the holiday season? What happens to outstanding gift cards if your business closes? What you don’t know about the restrictions on expiration dates and the disclosure requirements may surprise you. In our discussion with attorney Amy Toepper of Legal In A Box, we discover the important legal considerations, and potential liabilities, for business owners. Published Dec 7, 2020.
Legislative Intent: Protecting the Industry
What’s the incentive to comply with regulations if no one’s held accountable? When government recognizes exploitation and unsafe working conditions in the beauty industry, the response should be legislation, education, and enforcement that directly addresses the problem. In our first interview with an elected official, Assemblywoman Catalina Cruz of New York explains how she gives voice to her constituents with a proposed bill that could transform our industry. Published Nov 30, 2020.
What We Are All Feeling: Processing 2020
In this year filled with personal and professional losses, how do we regain our sense of stability? Where do we find emotional support for ourselves and how can we best support others? Our special guest Joy Smith provides constructive ways to work through our individual, complicated responses to this shared experience. Published Nov 23, 2020.
End of Times: Nail Fail
The recent New York Times article declaring the "end of the manicure" prompts our discussion about the assumptions and implications of consumer beauty writing. What’s the damage to salon professionals and why does the nail industry continue to be such an easy target? Published Nov 16, 2020.
Government Affairs: Bills, Bills, Bills
When legislators introduce new bills, how will they impact our businesses? Why haven’t we done more to engage in the political process? Despite the size and diversity of our industry, we have not mobilized to promote and protect our interests. Will the ongoing threat of deregulation be the cause that finally brings us together? Published Nov 9, 2020.
Proactive Planning for the Next Shutdown
What planning should beauty pros do now to prepare for the next shutdown? How do we reduce our exposure and generate income from alternative sources in this likely scenario? Applying the lessons learned from our COVID experiences, we recommend a proactive approach to the challenges of working in a service-based industry in 2021 and beyond. Published Nov 2, 2020.
Straight From The Source: California Department of Public Health
How do we manage our risk factors and avoid being shut down again? What impact will new COVID reporting requirements have on our industry? California’s more cautious approach to a second reopening seems to be working, and we want to understand why. Our guest Dr. Barbara Materna, PhD, the Chief of the Occupational Health Branch in the California Department of Public Health, explains the process and collaboration happening at the state level. Published Oct 26, 2020.
Re-Flex Your Marketing Muscles
Finding that you need to reconnect with existing clients and reach new ones? Concerned about your salon’s survival into 2021? Want to rebuild your clientele? Rather than expect the holiday season to bring more business, apply these strategies to flex your marketing muscles again. Published Oct 19, 2020.
Beauty School Cop-Out: How Our Education Has Failed Us
Do pros really need a beauty school education to succeed in the industry? Does our current system offer learning opportunities, or create artificial barriers to entry? We reflect on our own beauty school experiences to explore how existing laws and licensure requirements may undermine our best arguments for fighting deregulation and advancing our interests.Published Oct 12, 2020.
The CDC: Straight From The Source
Who writes the federal guidelines for the beauty industry? Why does the CDC consider PPE the last line of defense for beauty pros? How can we improve ventilation in our salons? What steps should be taken if COVID-19 exposure happens? Our guest Dr. Cherie Estill from the CDC’s National Institute for Occupational Safety and Health answers our questions and we discuss the implications. Published Oct 5, 2020.
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Described as the best beauty podcast in 2020, Outgrowth Podcast is for hairstylists, nail techs, estheticians, massage therapists and lash technicians. Hosted by beauty industry experts Ashley Gregory Hackett and Jaime Schrabeck, PhD, this salon industry podcast has helpful interviews with guests that teach topics from increasing salon clientele, salon marketing, salon covid guidelines, beauty industry insights, starting a salon, renting a salon suite, salon Instagram tips, and how to run a successful salon. Join us for weekly episodes of hair podcasts, nail podcasts, esty podcast, and more.