2021 Outgrowth Classes

Business Basics: Launch Your Brand

The process of starting a new beauty business can be stressful, intimidating, and full of potential pitfalls. How can you ensure your new venture has a strong foundation? We walk you through the basics and share the step-by-step framework for a successful launch.

Monday, Oct 18th, 10:00-11:00am W223A

Add to Calendar 10/18/2021 10:00 AM 10/18/2021 11:00 AM America/New_York Business Basics: Launch Your Brand Launch your new beauty business successfully Room W223A 15

Clean Hands, Safe Salons

The beauty industry is forever changed. What does it mean to be a “safe salon” now? As we navigate the way forward, learn how to balance client expectations, new or continuing regulation, and enforcing our individual salon policies all while building back from adversity. Let’s grow together.

Sunday, Oct 17th, 4:00-5:00pm W331B

Add to Calendar 10/17/2021 4:00 PM 10/17/2021 5:00 PM America/New_York Clean Hands, Safe Salons What does it mean to be a safe salon now? Room W331B 15

Jaime's Premiere Classes

Waterless Spa Pedicures

Give clients a relaxing and effective pedicure experience that is cleaner, greener and smarter than what most salons offer. By eliminating the soak, you can avoid the expense and hassle of using pedicure equipment. Focus on your technical skills including a better massage, transition between clients in less than 60 seconds, update your existing pedicures or create a new custom service.

Sunday, Oct 17th, 11:30a-12:30pm W231B

Add to Calendar 10/17/2021 11:30 AM 10/17/2021 12:30 PM America/New_York Waterless Spa Pedicures Learn how to create a custom pedicure Room W231B 15

Master Your Technique

Regardless of your years of experience or product choices, strong technical skills should be the foundation of your nail services, from proper filing and cuticle work to the more advanced skills required of enhancements. Learn to perform nail services using best practices, complete your work with greater efficiency, protect client safety and adapt your services to make them more ergonomic.

Monday, Oct 18th, 11:30a-12:30pm W231B

Add to Calendar 10/18/2021 11:30 AM 10/18/2021 12:30 PM America/New_York Master Your Technique Increase efficiency & comfort Room W231B 15

Excel as an Expert Educator

Whether you want to share your technical skills, specialized knowledge, or motivational message, establishing yourself as an expert requires more than just a passion to educate others. To succeed, you must communicate what makes you uniquely qualified and understand the respective roles and responsibilities of educators and students. Connect with existing events and create new opportunities to expand your audience.

Sunday, Oct 17th, 2:30-3:30pm W231B

Add to Calendar 10/17/2021 2:30 PM 10/17/2021 3:30 PM America/New_York Excel as an Expert Educator Become an educator Room W231B 15

Ashley's Premiere Classes

Email Isn’t Dead, Just Sleeping

Email is the most important marketing tool in the beauty industry’s belt, but it’s often under-used or used incorrectly. Get ready to engage your audience in the place where no algorithm can limit you – in the inbox. Learn why email has the highest ROI of any digital marketing platform and how you can apply those results to your beauty business.

Sunday, Oct 17th, 2:30-3:30pm W331B

Add to Calendar 10/17/2021 02:30 PM 10/17/2021 03:30 PM America/New_York Email Isn't Dead, Just Sleeping Learn how to leverage email for your salon Room W331B 15

The New Instagram -Beyond the Post

Are you content with your CONTENT? Success on Instagram requires more than just a pretty photo and caption. Don’t get left behind! Explore creative ways to leverage new tools on Instagram to drive business and bookings. From Reels to Lives, to Stories and Guides, learn how to easily create engaging content that stands out from the crowd.

Monday, Oct 18th, 11:30a-12:30pm W331B

Add to Calendar 10/18/2021 11:30 AM 10/18/2021 12:30 PM America/New_York The New Instagram - Beyond the Post Photos & Captions aren't cutting it. Learn what is Room W331B 15

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